Sumerianz Journal of Business Management and Marketing

    
Online ISSN: 2617-0175
Print ISSN: 2617-1724

Quarterly Published (4 Issues Per Year)

Journal Website: https://www.sumerianz.com/?ic=journal-home&journal=27

Archive

Volume 3 Issue 12 (2020)

Marketing Strategy and Performance of Small and Medium Enterprises (SMEs) in Anambra State

Authors : Olise M. Chigbata ; Nosike J. Chukwunonso ; Ofurum D. Ifeanyi
DOI : doi.org/10.47752/sjbmm.312.212.218
Abstract:
The study assesses the association that exist between marketing strategy and performance of Small and Medium Enterprises (SMEs) in Anambra State. Specifically, the study determined: the association between the product strategy, promotion strategy and performance of SMEs in Anambra State. This study adopted a descriptive survey research design. Cochran’s equation of infinite population was adopted. Pearson correlation coefficient was used to test the hypotheses with aid of SPSS version 20. The correlation result study revealed that product and promotion marketing strategies have a positive and significant relationship with the performance of SMEs in Anambra State.  The researchers recommended that, the business organizations should place primacy in producing quality goods; use the product’s attractive package, participate in after-sales service and provide the consumer with other distinctive operational benefits.

Pages: 212-218

Utilization of Investment Appraisal Techniques by Large-Scale Businesses in Lagos State, Nigeria

Authors : Dr. Jude Daniel A. Utoware
DOI : doi.org/10.47752/sjbmm.312.205.211
Abstract:
The study was carried out to investigate the utilization of investment appraisal techniques by large-scale businesses in Lagos State. Two research questions guided the study. The study adopted descriptive survey research design. The population for the study was 150 portfolio managers of large-scale businesses (both banking and insurance organizations) from the three senatorial zones of Lagos State. Due to the manageable size of the population, the entire 150 portfolio managers were involved in the study; therefore, there was no sampling. The instrument for data collection was a well structured 30-item questionnaire. The questionnaire was face validated by three experts. The data for the study was collected by the researcher with the help of three well trained research assistants. The data collected for the study was analyzed using mean and standard deviation for answering the research questions while t-test statistics and Analysis of Variance (ANOVA) were used for testing the hypothesis. Based on the data analyzed, the findings of the study showed that portfolio managers of large-scale businesses in Lagos State were not adequately utilizing non-discounted and discounted cash flow techniques analysis approaches for their investment appraisal in the State. Based on the findings, the study recommended that adequate and effective utilization of investment appraisal techniques should be ensured by management of large-scale businesses such as banks and insurance companies for economic success of the sub-sector and that Portfolio managers of businesses should be continuously made to undergo in-service training in investment appraisal techniques for proficiency on their jobs.

Pages: 205-211

Impact of Government Expenditure on Agricultural Value Chain in Nigeria

Authors : Eneji Mathias Agri ; Agri Angela Iyaji ; Felix Nanwul Diyemang ; Offorma Jecinta Chioma
DOI : doi.org/10.47752/sjbmm.312.192.204
Abstract:
This research examined the impact of government expenditure on agricultural value chain in Nigeria. It uses annual time series data for the period 1998-2018. Statistical Techniques, survey, simple percentages and the Ordinary Least Squares (OLS) methods were adopted. The OLS result using Multiple Regression analysis revealed an insignificant positive relationship between government expenditure and Agricultural value chain, proxy by Aggregate importation of rice (AMR). Imports had a negative sign; it is a leakage on the economy. It however, showed that agricultural gross domestic product (ADP) has a positive relationship with government expenditure, at 5 percent level. The pair-wise Granger causality tests showed that government expenditure on agriculture (GEA) granger causes aggregate importation of rice (AMR), this was indicated by their respective F-statistics and probability values which stood at 0.39420(0.6815).. In conclusion, government expenditure, with supportive policies, would have huge impact on agricultural value chain in Nigeria.  The agricultural sector is the engine of economic recovery, growth and development, therefore an improvement in government spending to the sector is recommended. This study contributes to the downstream linkages in the agricultural sector.

Pages: 192-204

Merger and Acquisition and Perfomance of Deposit Money Banks in Nigeria: Pre and Post Analysis

Authors : Osifalujo Babatunde Bunmi ; Isiaka Najeem Ayodeji ; Olufemi O. Omotilewa
DOI : doi.org/10.47752/sjbmm.312.183.191
Abstract:
Low capital base, insolvency, poor corporate governance and incessant banks distress among other factors have contributed to the recent failure of banks in Nigeria. To curb such challenges, banks all over the world now adopt mergers and acquisitions as a strategy to improve their performances. Therefore, this study examined the impact of mergers and acquisition on the performance of deposit money banks in Nigeria. The study considered capital structure, asset profile, total deposit and profit after tax of the selected bank as the measurement for  the performance and effect of merger and acquisition of the bank in both pre and post merger and acquisition period. Data were collected from the published financial statements of the bank namely former Intercontinental Bank Plc and Access Bank (now Access Bank Plc) from 2005 to 2017 and the model was formulated using ordinary least square method. It was revealed that for both the pre-merger and post-merger periods, it was revealed that the access bank performed better. In the post – merger and acquisition period as asset profile and total deposit has no significant effect on the profit after tax of access bank in Nigeria, while capital structure has a significant effect on profit after tax of access bank plc.  While in the pre-merger and acquisition capital structure, asset profile and total deposit have no significant impact on profit after tax of access bank plc. The study concludes that mergers and acquisitions have a significant impact on the performance of deposit money bank in Nigeria. Therefore, the study recommended that banks can merge or acquire one and other.  This has proved to be an effective strategy for rescuing ailing or weak banks. This would provide financial muscles and managerial competence that would enhance financial performance.

Pages: 183-191